Petronas Lubricants to boost market share

More products and marketing campaigns in the pipeline

KUALA LUMPUR: Petronas Lubricants International Sdn Bhd aims to be the lubricant market leader in Malaysia in five to 10 years by introducing more high standard lubricant products and having aggressive marketing campaigns, said Petronas Dagangan Bhd lube business division general manager Mohd Shobri A. Bakar.

“Currently, we control about 21% to 22% of the local lubricants market. There are about 30 players in the market and we have to compete with all of them, which will take some time,” he told reporters yesterday after the launch of Petronas Syntium Moto, a synthetic motorcycle engine oil marketed by Petronas Dagangan.

Shobri said there were still growth opportunities in this industry such as in the motorcycle sector and the introduction of the new product would further boost the company’s market share. He was confident Petronas Syntium Moto would be well received by motorcycle enthusiasts locally and internationally.

“With growing demand for the synthetic range and being distinctive from any other lubricant brands, Petronas Lubricants will be well-poised to play a bigger role as a leading producer, manufacturer and distributor of engine oils, both in Malaysia and overseas,” he said.

Petronas Syntium Moto would be marketed to several countries including Indonesia, Thailand, China, Japan, Singapore and India soon.

Petronas Lubricants International marketing strategy and business development general manager Domenico Ciaglia said Petronas Syntium Moto was the result of two years’ hard work in research and development (R&D) and Malaysia was the first country to introduce the new product.

“Our continuous long-term lubricant development programme that produced Petronas Syntium Moto further proves our R&D ingenuity in developing world-class lubricant products,” he said.

Petronas Syntium Moto is currently available at all Petronas service stations and Kedai Mesra outlets nationwide at prices ranging from RM23 to RM88.

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Assembly Approves Motion To Take Oil Royalty Issue To Court

Assembly Approves Motion To Take Oil Royalty Issue To Court

KOTA BAHARU, March 1 (Bernama) -- The state legislative assembly Monday approved the motion to take the oil royalty issue to the court.

The motion, proposed by Abdullah Ya'akub (PAS-Air Lanas) and seconded by backbenchers and several opposition members, was unanimously approved after being debated by five members including Opposition Leader Datuk Mohd Alwi Che Ahmad (BN-Kok Lanas).

State economic development, finance and welfare committee chairman Datuk Husam Musa said the state government would file an injunction against Petronas to stop its operations in Kelantan waters "even if only for two days."

"We know that the two-day (halt in operations) would give a huge impact to the country's economy but this is something that we have to do to claim what is ours," he said.

Meanwhile, the state government called on Petronas to carry out arbitration as a means to resolve the issue apart from going to court.

Husam said the process would give Petronas the opportunity to listen to the basis for the claim and for the national oil corporation to reply to the claim.

"The arbitration should only involve the state government and Petronas, to be presided by an independent chairman, without the presence of representatives from the federal government, Umno or other political parties," he said when winding up the debate on the motion today.

Husam said the state government would not want the federal government or Umno to get involve in the process.

He added that the arbitration process and the court process could be carried out simultaneously.

Kelantan had been demanding the oil royalty and not compassionate payment as proposed by the government.

Kelantan would get RM20 million in compassionate payment for two oil wells found 150 nautical miles from its coast.

-- BERNAMA

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